Braeden Hall
Fall 2024
Peer Support Circles
Counseling and Psychological Services (CAPS) at IU Indianapolis is dedicated to enhancing student well-being through 'Peer Support Circles.' Our mission is to offer a safe, supportive space where students can discuss mental health challenges and learn coping strategies, led by trained peers and faculty. We aim to foster stronger connections and a sense of community among students.
There are a range of services offered through the health programs at IU Indianapolis.
Find more information on IU Indianapolis health services:
IU Indianapolis campus health services offer immunizations - a service that may be promoted with the use of a marketing plan.
CAPS (Counseling and Psychological Services) at IU Indianapolis provide mental health support for students online and in-person.
Situational Assessment
Current marketing efforts may not be sufficiently targeting all student demographics, especially those who may benefit most from Peer Support Circles.
CAPS has a long-standing presence on campus, providing trusted mental health services to students.
External organizations or online mental health apps and platforms may offer similar services, making it difficult for CAPS to stand out.
Students may feel more comfortable discussing mental health with peers, creating demand for peer-led support groups like Peer Support Circles.