Braeden Hall
Fall 2024
Objectives + Strategies + Tactics
Feel free to use this text section for the discussion and the table below to display your objectives, strategies, and tactics.
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Objectives
Strategies
Tactics
Objectives are how we will measure the success of the marketing plan once it is implemented
Strategies address how objectives are to be achieved
Tactics are the specific actions, details, and activities that must occur in order for the strategy to succeed and the objective to be met
Boost patient engagement in wellness programs by 15% through targeted email campaigns and social media ads by March of 2025.
Develop and implement a multi-channel marketing campaign that includes personalized emails and social media outreach.
Tactic 1
Segment patient emails based on demographics and health interests to send personalized wellness content.
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Tactic 2
Launch bi-weekly social media ads featuring success stories and interactive content about wellness programs.
Increase awareness of the new Peer Support Circles program by 30% among students at IU Indianapolis by June of 2025.
Execute a campus-wide campaign combining digital and physical outreach efforts to boost visibility and participation.
Tactic 1
Host informational sessions on campus to introduce students to the Peer Support Circles program.
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Tactic 2
Collaborate with student organizations to promote the program through social media and newsletters.
Achieve a 25% growth in website traffic from search engines by optimizing site content for SEO and launching a blog series on mental health topics by September of 2025.
Implement a content marketing strategy that focuses on SEO optimization and valuable blog content creation.
Tactic 1
​Conduct keyword research to identify mental health topics that students frequently search for.
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Tactic 2
Publish weekly blog posts with optimized keywords and internal links to improve search engine ranking.