Braeden Hall
Fall 2024
Social Media Plan
First Social Media Platform Utilized
Peer Support Circles at Counseling and Psychological Services (CAPS), IU Indianapolis, offer students a safe and supportive environment to discuss mental health challenges and learn coping strategies. To increase the program's visibility and engagement, a well-structured marketing media plan is essential. The primary target audience includes undergraduate and graduate students, particularly those experiencing stress, anxiety, or feelings of isolation. Secondary audiences include faculty, staff, and student organizations that can help promote the service. The plan aims to increase awareness of Peer Support Circles among students by 25% within six months, boost participation rates by 20%, and enhance perceptions of CAPS as a trusted resource for mental health support.
Include pictures/videos relating to your social media plan - remember to caption them with relevant text to provide relevant context for your audience
platforms like TikTok play a crucial role in the marketing media plan for Peer Support Circles at CAPS. These platforms are highly popular among students and provide an ideal way to reach the target audience where they are most active. TikTok, known for its short, engaging videos, can be used to create content that resonates emotionally and captures attention quickly. For instance, CAPS could share brief testimonials from students who have benefitted from Peer Support Circles or short, informative clips about mental health tips. Trends, challenges, or hashtags can also be utilized to increase the visibility of the program and make it relatable to students.
Instagram, with its visual storytelling capabilities, offers a platform to share a mix of static posts, stories, and reels. Infographics highlighting the benefits of Peer Support Circles, inspirational quotes about mental health, and behind-the-scenes glimpses of how sessions are organized can help create an inviting image of the program. Instagram Stories and polls can be used to interact directly with students, such as asking for preferred session topics or promoting upcoming events. Reels, similar to TikTok videos, can showcase quick success stories, tips, or even campus influencers endorsing the program. Both platforms allow for analytics tracking, enabling CAPS to measure engagement and refine their strategy based on what content resonates most with the audience.
Second Social Media Platform Utilized
Include pictures/videos relating to your social media plan - remember to caption them with relevant text to provide relevant context for your audience
*Insert your short essay response regarding your second social media platform selection for the marketing plan. Remember to explain why you chose this platform and discuss how you will use this to support your plan and achieve your objectives.* Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Platform Name
Mock-Up One
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